New Distribution Models for Financial Services: The Italian Banks' Approach to the On Line Trading Development

@article{Cantoni2000NewDM,
  title={New Distribution Models for Financial Services: The Italian Banks' Approach to the On Line Trading Development},
  author={Franca Cantoni and Cecilia Rossignoli},
  journal={J. Electron. Commerce Res.},
  year={2000},
  volume={1},
  pages={60-66}
}
In recent years, customers’ demands on financial services have changed significantly and the number of customers who engage in electronic commerce for financial transactions has increased considerably in the past years (Business Week, May 25, 1998). Due to the increase in income as well as improved information on financial services, customers are becoming more price-sensitive, more rational in decision-making and thus more challenging to the vendors. The present analysis is focused on the… CONTINUE READING

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