New Directions in Agenda-Setting Theory and Research

@article{McCombs2014NewDI,
  title={New Directions in Agenda-Setting Theory and Research},
  author={Maxwell E. McCombs and Donald Lewis Shaw and David H. Weaver},
  journal={Mass Communication and Society},
  year={2014},
  volume={17},
  pages={781 - 802}
}
As agenda-setting theory moves toward its 50th anniversary, its productivity in the past and at present augurs a highly promising future. In this essay, the original theorists trace the development of agenda setting and identify seven distinct facets. They explore three of the seven facets—need for orientation, network agenda setting, and agendamelding—in greater detail because those are particularly active arenas of contemporary research. Grounded in more than 40 years of productive… Expand
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References

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An Experimental Comparison of Two Perspectives on the Concept of Need for Orientation in Agenda-Setting Theory
Need for orientation (NFO) is a key contingent condition for agenda-setting effects. Traditionally, this concept has been measured by two lower-order components, but a recent reconceptualizationExpand
Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study
The purposes of this article are to test the new need for orientation (NFO) scale by Matthes (2006) in an agenda-setting study, and to explore the role of NFO for the second level of agenda setting.Expand
The Function of Mass Media Agenda Setting
This study, a statewide follow-up to the original 1968 Chapel Hill, N.C., agenda-setting study published in 1972 in Public Opinion Quarterly, used poll and content analysis data to compare media useExpand
Network Agenda Setting: A Third Level of Media Effects
Traditional agenda setting theory assumes that news media transfer the salience of objects and attributes separately. This paper advances agenda setting theory by examining whether news media alsoExpand
Need for Orientation and Attribute Agenda-Setting During a U.S. Election Campaign
This study analyzes the relationships between need for orientation (NFO), frequency of media exposure, attention to media coverage of the 2008 U.S. presidential election, and second-levelExpand
Need for Orientation, Selective Exposure, and Attribute Agenda-Setting Effects
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and theExpand
The Need for Orientation Towards News Media: Revising and Validating a Classic Concept
The need for orientation is the most prominent contingent condition for agenda-setting effects. It provides a psychological explanation for why people engage in information seeking and why someExpand
Measuring the Media Agenda
Measuring media attention to politically relevant topics is of interest to a broad array of political science and communications scholars. We provide a practical guide for the construction,Expand
Exploring “the World Outside and the Pictures in Our Heads”
This study examines the Network Agenda Setting Model, the third level of agenda-setting theory. It seeks to expand the model’s scope by testing five years (2007-2011) of aggregated data from nationalExpand
The fight for ‘how to think’: Traditional media, social networks, and issue interpretation
This study tested social influence theories against traditional media attribute agenda setting theory within 18 ideologically diverse political blogs, two elite traditional media entities, and theExpand
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