New Directions in Agenda-Setting Theory and Research

  title={New Directions in Agenda-Setting Theory and Research},
  author={Maxwell E. McCombs and Donald L. Shaw and David H. Weaver},
  journal={Mass Communication and Society},
  pages={781 - 802}
As agenda-setting theory moves toward its 50th anniversary, its productivity in the past and at present augurs a highly promising future. In this essay, the original theorists trace the development of agenda setting and identify seven distinct facets. They explore three of the seven facets—need for orientation, network agenda setting, and agendamelding—in greater detail because those are particularly active arenas of contemporary research. Grounded in more than 40 years of productive… 
Fifty years of agenda-setting research
  • C. Vargo
  • Political Science
    Fifty years of agenda-setting research
  • 2018
50 years have passed since the seminal 1968 election study was conducted in Chapel Hill, North Carolina. A conference was held with formative theorists Drs. Shaw, Weaver and McCombs. Presentations
Agenda setting en la era digital
This research paper addresses the study of third level agenda setting (NAS, network agenda setting) in the digital age, by reviewing the most recent publications of Professor Maxwell McCombs. The
The present study tests the agendamelding theory, which posits that public agenda is the result of a process whereby audiences “meld” agendas from various media along with their personal agenda to
The third-level agenda-setting study: an examination of media, implicit, and explicit public agendas in China
ABSTRACT Through two separate studies in the context of Hong Kong, a Chinese society, this research tests the third-level agenda-setting effects and examines the differences between the explicit and
Tejiendo el consenso desde la combinación de las agendas: la Agenda Melding
This essay was intended to reflect on the debate of the Melding Agenda, which was proposed by its creators as a hypothesis to a new dimension of the Setting Agenda, that brings a renewed approach
How agenda setting works: A dual path model and motivated reasoning
  • N. Lee
  • Computer Science
  • 2019
This study examines whether agenda-setting effects occur along dual paths and what role motivated goals play in that process and how that process affects decision-making.
Long-term evidence of cultural agenda setting
The current study draws evidence from the Smithsonian Institution while examining a classic agenda-setting hypothesis during a period of 30 years in relation to media attention of the Smithsonian
I Am the Agenda: Personal Salience, Agenda Selfying and Individual Name Building in Hybrid Media Settings
This theoretical paper introduces the notion of personal salience, expanding the traditional paradigm of agenda setting theory to encompass digital, online activities for the establishment of
Agendamelding: How audiences meld agendas in Iran
Abstract The present study tests the agendamelding theory, which posits that public agenda is the result of a process whereby audiences “meld” agendas from various media along with their personal
Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
Agenda setting and priming both work under the premise that media affect audience evaluations by influencing the likelihood of some issues rather than other coming to mind. Framing, in turn, rests on


An Experimental Comparison of Two Perspectives on the Concept of Need for Orientation in Agenda-Setting Theory
Need for orientation (NFO) is a key contingent condition for agenda-setting effects. Traditionally, this concept has been measured by two lower-order components, but a recent reconceptualization
Need for Orientation as a Predictor of Agenda-Setting Effects: Causal Evidence from a Two-Wave Panel Study
The purposes of this article are to test the new need for orientation (NFO) scale by Matthes (2006) in an agenda-setting study, and to explore the role of NFO for the second level of agenda setting.
The Function of Mass Media Agenda Setting
This study, a statewide follow-up to the original 1968 Chapel Hill, N.C., agenda-setting study published in 1972 in Public Opinion Quarterly, used poll and content analysis data to compare media use
Network Agenda Setting: A Third Level of Media Effects
Traditional agenda setting theory assumes that news media transfer the salience of objects and attributes separately. This paper advances agenda setting theory by examining whether news media also
Need for Orientation and Attribute Agenda-Setting During a U.S. Election Campaign
This study analyzes the relationships between need for orientation (NFO), frequency of media exposure, attention to media coverage of the 2008 U.S. presidential election, and second-level
Need for Orientation, Selective Exposure, and Attribute Agenda-Setting Effects
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the
The Need for Orientation Towards News Media: Revising and Validating a Classic Concept
The need for orientation is the most prominent contingent condition for agenda-setting effects. It provides a psychological explanation for why people engage in information seeking and why some
Measuring the Media Agenda
Measuring media attention to politically relevant topics is of interest to a broad array of political science and communications scholars. We provide a practical guide for the construction,
Exploring “the World Outside and the Pictures in Our Heads”
This study examines the Network Agenda Setting Model, the third level of agenda-setting theory. It seeks to expand the model’s scope by testing five years (2007-2011) of aggregated data from national
The fight for ‘how to think’: Traditional media, social networks, and issue interpretation
This study tested social influence theories against traditional media attribute agenda setting theory within 18 ideologically diverse political blogs, two elite traditional media entities, and the