Never Gonna GIF You Up: Analyzing the Cultural Significance of the Animated GIF

@article{Miltner2017NeverGG,
  title={Never Gonna GIF You Up: Analyzing the Cultural Significance of the Animated GIF},
  author={Kate M. Miltner and Tim Highfield},
  journal={Social Media + Society},
  year={2017},
  volume={3}
}
The animated Graphics Interchange Format (GIF) is a digital file format with a long history within internet cultures and digital content. Emblematic of the early Web, the GIF fell from favor in the late 1990s before experiencing a resurgence that has seen the format become ubiquitous within digital communication. While the GIF has certain technical affordances that make it highly versatile, this is not the sole reason for its ubiquity. Instead, GIFs have become a key communication tool in… Expand
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