Neurons in the orbitofrontal cortex encode economic value

@article{PadoaSchioppa2006NeuronsIT,
  title={Neurons in the orbitofrontal cortex encode economic value},
  author={Camillo Padoa-Schioppa and J. A. Flores Assad},
  journal={Nature},
  year={2006},
  volume={441},
  pages={223-226}
}
A choice part of the brainIn the study of animal behaviour, an ‘economic choice’ involves an individual animal's selection between many options based on a subjective estimation of the benefits. It has long been known that neurons in different parts of the brain respond to separate attributes, such as quantity, colour and taste. And now part of the brain, the orbitofrontal cortex (OFC) has been linked to the value judgements involved in economic choice. This was established in tests on macaque… CONTINUE READING
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