Neurocinematics: The Neuroscience of Film

  title={Neurocinematics: The Neuroscience of Film},
  author={Uri Hasson and Ohad Landesman and Barbara Knappmeyer and Ignacio Vallines and Nava Rubin and David J. Heeger},
This article describes a new method for assessing the effect of a given film on viewers' brain activity. Brain activity was measured using func- tional magnetic resonance imaging (fMRI) during free viewing of films, and inter-subject correlation analysis (ISC) was used to assess similarities in the spatiotemporal responses across viewers' brains during movie watching. Our results demonstrate that some films can exert considerable control over brain activity and eye movements. However, this was… 

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