Neural representation of preference relationships.

  title={Neural representation of preference relationships.},
  author={Tetsuya Shimokawa and Tadanobu Misawa and Kyoko Suzuki},
  volume={19 16},
This paper indicates that the human product-preference relationship can, using a product selection task, be predicted to an extent on the basis of changes in the oxygenated hemoglobin concentration in the ventromedial prefrontal cortex and that functional near-infrared spectroscopy allows this prediction despite the shallow depth at which brain information is measured. A Bayesian three-layer perceptron was used as a predictive model. Results of this work help to lay the foundations for the… CONTINUE READING