Neural correlates of social motivation: an fMRI study on power versus affiliation.

@article{Quirin2013NeuralCO,
  title={Neural correlates of social motivation: an fMRI study on power versus affiliation.},
  author={Markus Quirin and Frank Meyer and Nils Heise and Julius Kuhl and Ekkehard Kuestermann and Daniel Str{\"u}ber and John T. Cacioppo},
  journal={International journal of psychophysiology : official journal of the International Organization of Psychophysiology},
  year={2013},
  volume={88 3},
  pages={289-95}
}
Power versus affiliation motivations refer to two different strivings relevant in the context of social relationships. We used functional magnetic resonance imaging (fMRI) to determine neural structures involved in power versus affiliation motivation based on an individual differences approach. Seventeen participants provided self-reports of power and affiliation motives and were presented with love, power-related, and control movie clips. The power motive predicted activity in four clusters… CONTINUE READING
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