Neural activity predicts attitude change in cognitive dissonance

@article{Veen2009NeuralAP,
  title={Neural activity predicts attitude change in cognitive dissonance},
  author={V. Veen and Marie K. Krug and J. Schooler and C. Carter},
  journal={Nature Neuroscience},
  year={2009},
  volume={12},
  pages={1469-1474}
}
When our actions conflict with our prior attitudes, we often change our attitudes to be more consistent with our actions. This phenomenon, known as cognitive dissonance, is considered to be one of the most influential theories in psychology. However, the neural basis of this phenomenon is unknown. Using a Solomon four-group design, we scanned participants with functional MRI while they argued that the uncomfortable scanner environment was nevertheless a pleasant experience. We found that… Expand
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