Neural activity during health messaging predicts reductions in smoking above and beyond self-report.

@article{Falk2011NeuralAD,
  title={Neural activity during health messaging predicts reductions in smoking above and beyond self-report.},
  author={Emily B. Falk and Elliot T. Berkman and Danielle Whalen and Matthew D. Lieberman},
  journal={Health psychology : official journal of the Division of Health Psychology, American Psychological Association},
  year={2011},
  volume={30 2},
  pages={
          177-85
        }
}
OBJECTIVE The current study tested whether neural activity in response to messages designed to help smokers quit could predict smoking reduction, above and beyond self-report. DESIGN Using neural activity in an a priori region of interest (a subregion of medial prefrontal cortex [MPFC]), in response to ads designed to help smokers quit smoking, we prospectively predicted reductions in smoking in a community sample of smokers (N = 28) who were attempting to quit smoking. Smoking was assessed… CONTINUE READING

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