Neural Pathway of Renovative and Innovative Products Appreciation

@inproceedings{Huang2016NeuralPO,
  title={Neural Pathway of Renovative and Innovative Products Appreciation},
  author={Furong Huang and Chiyue Chiu and Jing Luo},
  booktitle={Scientific reports},
  year={2016}
}
According to the level of change an invention makes on existing things and how it overrides people's mental schemas on established categories, new inventions can be classified into two groups: incremental inventions (i.e., renovations), which make minor improvements on existing designs, and radical inventions (i.e., innovations), which make major developments that enable people to do things they have never been able to do before. Although innovation and renovation are two fundamentally… CONTINUE READING
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