Neural Mechanisms of Social Influence

@inproceedings{Mason2009NeuralMO,
  title={Neural Mechanisms of Social Influence},
  author={Malia Mason and Michael I. Norton and Rebecca L. Dyer},
  year={2009}
}
The Neural Mechanisms Of Conformity Across Socioeconomic Status And Development
Social influence is omnipresent, explicitly and implicitly influencing people’s preferences and behaviors. Recently, neuroscientists have begun to contribute to our understanding of social influence,
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Social information can profoundly influence behavior, perceptual and evaluative judgments, and even physiological response to pain. Yet, few studies have looked at its influence on emotion
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The MPH group exhibited twice the conformity effect of the PL group following moderate social conflict, but this did not occur following large conflicts, suggesting that MPH might enhance signals that would otherwise be too weak to evoke conformity.
The social brain and reward: social information processing in the human striatum.
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The human striatum, known to play a key role in reward processing, displays signals related to a broad spectrum of social functioning, including evaluating social rewards, making decisions influenced by social factors, learning about social others, cooperating, competing, and following social norms.
Creating Buzz
Social interaction promotes the spread of values, attitudes, and behaviors. Here, we report on neural responses to ideas that are destined to spread. We scanned message communicators using functional
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Multiple neural signatures of social proof and deviance during the observation of other people's preferences.
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Mismatches, as compared to matches, of preferences were associated with an amplitude increase of a broadly distributed N400-like deflection, suggesting that social deviance is represented in the human brain in a similar way as conflicts or breaches of expectation.
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