Neural Basis for Brain Responses to TV Commercials: A High-Resolution EEG Study

@article{Astolfi2008NeuralBF,
  title={Neural Basis for Brain Responses to TV Commercials: A High-Resolution EEG Study},
  author={Laura Astolfi and F De Vico Fallani and Febo Cincotti and Donatella Mattia and Luca Bianchi and M. G. Marciani and Serenella Salinari and Alfredo Colosimo and Andrea Tocci and R. Soranzo and Fabio Babiloni},
  journal={IEEE Transactions on Neural Systems and Rehabilitation Engineering},
  year={2008},
  volume={16},
  pages={522-531}
}
We investigated brain activity during the observation of TV commercials by tracking the cortical activity and the functional connectivity changes in normal subjects. The aim was to elucidate if the TV commercials that were remembered by the subjects several days after their first observation elicited particular brain activity and connectivity compared with those generated during the observation of TV commercials that were quickly forgotten. High-resolution electroencephalogram (EEG) recordings… CONTINUE READING
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