Network pictures: concepts and representations

@inproceedings{Henneberg2006NetworkPC,
  title={Network pictures: concepts and representations},
  author={Stephan Henneberg and Stefanos Mouzas and Peter Naud{\'e}},
  year={2006}
}
Purpose – There has recently been an increase in interest in the notion of “network pictures” amongst researchers in the field of business‐to‐business marketing. Network pictures are managers' subjective mental representations of their relevant business environment. They are posited to work as “sense‐making” devices, and consequently shape managerial decisions, actions, and evaluations. However, while interest in this concept has been reported in a range of literature that is here identified… CONTINUE READING

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