Network-Centric Recommendation: Personalization with and in Social Networks

@article{Sharma2011NetworkCentricRP,
  title={Network-Centric Recommendation: Personalization with and in Social Networks},
  author={Amit Sharma and Dan Cosley},
  journal={2011 IEEE Third Int'l Conference on Privacy, Security, Risk and Trust and 2011 IEEE Third Int'l Conference on Social Computing},
  year={2011},
  pages={282-289}
}
People often rely on the collective intelligence of their social network for making choices, which in turn influences their preferences and decisions. However, traditional recommender systems largely ignore social context, and even network-aware recommenders don't explicitly support social goals and concerns such as shared consumption and identity management. We present relevant theories and research questions for a more network-centric approach to recommendations and introduce Pop Core, a… CONTINUE READING
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