Netnography Approach for UX Research


This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnography has been applied to uncover the unspoken behaviors of… (More)
DOI: 10.1145/2898459.2898477


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