Net Generation Culture

  title={Net Generation Culture},
  author={Ruth M. Rettie},
  journal={J. Electron. Commerce Res.},
This paper argues that the Internet is changing our culture and particularly that of the Net Generation those who are growing up using the Internet. A review of the literature identifies the key values attributed to Internet culture. It is argued that if the Internet is stimulating cultural change this is more likely to occur in younger Internet users. Data from the 10 GVU WWW Survey (Graphic, Visualization, and Usability Center (1999) is analysed to compare the attitudes of the 'Net… CONTINUE READING


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