Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer

@article{Whang2014NellyD1,
  title={Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer},
  author={Mikyoung Whang and Sherry J. Haar},
  journal={Fashion and Textiles},
  year={2014},
  volume={1},
  pages={1-17}
}
Nelly Don created a stylish, practical, affordable pink gingham housedress in 1916, quickly selling out her first order of 216 dresses at Peck’s Dry Goods Company in Kansas City. This study investigated the reasons behind the success of her dress, and found that during the early 20th century, women’s roles shifted from that of producer to consumer, and that clothing was a visible reflection of this shift. Specific design attributes and social appeal contributed to the success of the housedress… Expand

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Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer
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Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer
Nelly Don created a stylish, practical, affordable pink gingham housedress in 1916, quickly selling out her first order of 216 dresses at Peck’s Dry Goods Company in Kansas City. This studyExpand
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