• DOI:10.1207/S15327957PSPR0504_2
Corpus ID: 4987502

Negativity Bias, Negativity Dominance, and Contagion

@article{Rozin2001NegativityBN,
  title={Negativity Bias, Negativity Dominance, and Contagion},
  author={P. Rozin and Edward B. Royzman},
  journal={Personality and Social Psychology Review},
  year={2001},
  volume={5},
  pages={296 - 320}
}

P. Rozin, Edward B. Royzman

Published 2001

Psychology

Personality and Social Psychology Review

We hypothesize that there is a general bias, based on both innatepredispositions and experience, in animals and humans, to give greater weight to negative entities (e.g., events, objects, personal traits). This is manifested in 4 ways: (a) negative potency (negative entities are stronger than the equivalent positive entities), (b) steeper negative gradients (the negativity of negative events grows more rapidly with approach to them in space or time than does the positivity of positive events… CONTINUE READING

View on SAGE

cpb-us-w2.wpmucdn.com

Save to Library

Create Alert

Cite

Launch Research Feed