Negative Video as Structure: Emotion, Attention, Capacity, and Memory.

@inproceedings{Lang1996NegativeVA,
  title={Negative Video as Structure: Emotion, Attention, Capacity, and Memory.},
  author={Annie Lang and John E. Newhagen and Byron Reeves},
  year={1996}
}
This paper uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding, and retrieval) and on two dimensions of emotional experience (arousal and valence). Results indicate that the presence of negative video in news stories increases attention, increases the amount of capacity required to process the message, increases the ability to retrieve the story, facilitates… CONTINUE READING

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