Negative Messages Spread Rapidly and Widely on Social Media

@inproceedings{Tsugawa2015NegativeMS,
  title={Negative Messages Spread Rapidly and Widely on Social Media},
  author={Sho Tsugawa and Hiroyuki Ohsaki},
  booktitle={COSN},
  year={2015}
}
We investigate the relation between the sentiment of a message on social media and its virality, defined as the volume and the speed of message diffusion. We analyze 4.1 million messages (tweets) obtained from Twitter. Although factors affecting message diffusion on social media have been studied previously, we focus on message sentiment, and reveal how the… CONTINUE READING