Negational Categorization and Intergroup Behavior

@article{Zhong2008NegationalCA,
  title={Negational Categorization and Intergroup Behavior},
  author={Chen-Bo Zhong and Katherine W. Phillips and Geoffrey J Leonardelli and Adam D. Galinsky},
  journal={Personality and Social Psychology Bulletin},
  year={2008},
  volume={34},
  pages={793 - 806}
}
Individuals define themselves, at times, as who they are (e.g., a psychologist) and, at other times, as who they are not (e.g., not an economist). Drawing on social identity, optimal distinctiveness, and balance theories, four studies examined the nature of negational identity relative to affirmational identity. One study explored the conditions that increase negational identification and found that activating the need for distinctiveness increased the accessibility of negational identities… 

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