Need for cognitive closure and information search strategy

@inproceedings{Choi2008NeedFC,
  title={Need for cognitive closure and information search strategy},
  author={Jong An Choi and Minkyung Koo and Incheol Choi and Seigyoung Auh},
  year={2008}
}
The authors investigated whether need for cognitive closure (NFCC) affected one's style of information search (attribute-based search vs. alternative-based search) in consumer choice. There has been growing interest in NFCC in marketing and its relationship to consumer information processing. However, no study to date has examined the different information search strategies that consumers employ when they (1) possess different levels of NFCC or (2) are exposed to situations that evoke more or… CONTINUE READING

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