Navigation Pattern Discovery from Internet Data

Abstract

Electronic commerce sites need to learn as much as possible about their customers and those browsing their virtual premises, in order to maximize their marketing effort. The discovery of marketing related navigation patterns requires the development of data mining algorithms capable of discovering sequential access patterns from web logs. This paper… (More)

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@inproceedings{Bchner1999NavigationPD, title={Navigation Pattern Discovery from Internet Data}, author={A. G. B{\"u}chner and Mona Baumgarten}, year={1999} }