Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century

@article{Hitt1998NavigatingIT,
  title={Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century},
  author={Michael A. Hitt and Barbara W. Keats and Samuel M. DeMarie},
  journal={Academy of Management Perspectives},
  year={1998},
  volume={12},
  pages={22-42}
}
Executive Overview A new competitive landscape is developing largely based on the technological revolution and increasing globalization. The strategic discontinuities encountered by firms are transforming the nature of competition. To navigate effectively in this new competitive landscape, to build and maintain competitive advantage, requires a new type of organization. Success in the 21st century organization will depend first on building strategic flexibility. To develop strategic flexibility… Expand
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