Nature and operation of attitudes.

  title={Nature and operation of attitudes.},
  author={I. Ajzen},
  journal={Annual review of psychology},
  • I. Ajzen
  • Published 2001
  • Psychology, Medicine
  • Annual review of psychology
  • This survey of attitude theory and research published between 1996 and 1999 covers the conceptualization of attitude, attitude formation and activation, attitude structure and function, and the attitude-behavior relation. Research regarding the expectancy-value model of attitude is considered, as are the roles of accessible beliefs and affective versus cognitive processes in the formation of attitudes. The survey reviews research on attitude strength and its antecedents and consequences, and… CONTINUE READING
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