National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry

@article{Thurlow2007NationalPG,
  title={National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry},
  author={C. Thurlow and G. Aiello},
  journal={Visual Communication},
  year={2007},
  volume={6},
  pages={305 - 344}
}
In this article we examine 561 different airline tailfin designs as a visual genre, revealing how the global-local binary may be managed and realized semiotically. Our analysis is organized into three strands: (a) a descriptive analysis identifies the strikingly restricted visual lexicon and dominant corporate aesthetic established by tailfin design; (b) an interpretive analysis considers the communicative strategies at play and the meaning potentials which underpin different visual resources… Expand
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