National identity and sporting mega-events in Brazil

  title={National identity and sporting mega-events in Brazil},
  author={Tom Penfold},
  journal={Sport in Society},
  pages={384 - 398}
  • Tom Penfold
  • Published 2019
  • Political Science
  • Sport in Society
Abstract Soft power is a two-step process. First, countries need to possess national cohesion and international credibility. Second, they can then project certain marketable images to other countries. When transferred into a discussion of sports, it can be argued that sporting mega-events have become important arenas through which to exercise aspects of this soft power matrix. This article considers Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics Games. I seek to understand… Expand
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