National Contexts Matter: The Co-Evolution of Sustainability Standards in Global Value Chains

  title={National Contexts Matter: The Co-Evolution of Sustainability Standards in Global Value Chains},
  author={S. Manning and F. Boons and Oliver von Hagen and Juliane Reinecke},
  journal={Industry Specific Strategy & Policy eJournal},
  • S. Manning, F. Boons, +1 author Juliane Reinecke
  • Published 2012
  • Economics
  • Industry Specific Strategy & Policy eJournal
  • In this paper, we investigate the role of key industry and other stakeholders and their embeddedness in particular national contexts in driving the proliferation and co-evolution of sustainability standards, based on the case of the global coffee industry. We find that institutional conditions and market opportunity structures in consuming countries have been important sources of standards variation, for example in the cases of Fairtrade, UTZ Certified and the Common Code for the Coffee… CONTINUE READING
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