Narratives, Imperatives, and Moral Reasoning

@article{BnabouNarrativesIA,
  title={Narratives, Imperatives, and Moral Reasoning},
  author={Roland B{\'e}nabou and Armin Falk and Jean Tirole},
  journal={PSN: Public Choice (Topic)}
}
By downplaying externalities, magnifying the cost of moral behavior, or suggesting not being pivotal, exculpatory narratives can allow individuals to maintain a positive image when in fact acting in a morally questionable way. Conversely, responsibilizing narratives can help sustain better social norms. We investigate when narratives emerge from a principal or the actor himself, how they are interpreted and transmitted by others, and when they spread virally. We then turn to how narratives… 
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