Narrative Review: The Promotion of Gabapentin: An Analysis of Internal Industry Documents

  title={Narrative Review: The Promotion of Gabapentin: An Analysis of Internal Industry Documents},
  author={Michael A. Steinman and Lisa A. Bero and Mary-Margaret Chren and C. Seth Landefeld},
  journal={Annals of Internal Medicine},
Key Summary Points Industry promoted gabapentin for on- and off-label uses as part of a comprehensive marketing plan. Frequent prescribers of anticonvulsant agents, opinion leaders, and local champions of gabapentin were specially targeted for promotion. Gabapentin was promoted by using education and research, activities not typically recognized as promotional. Independent continuing medical education, peer-to-peer selling by physician speakers, industry-funded studies, and publications in the… 

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