Narrative Gamification as a Method of Increasing Sales Performance: A Field Experimental Study

@article{Grobelny2018NarrativeGA,
  title={Narrative Gamification as a Method of Increasing Sales Performance: A Field Experimental Study},
  author={J. Grobelny and Joanna Smierzchalska and Krzysztof Czapkowski},
  journal={The International Journal of Academic Research in Business and Social Sciences},
  year={2018},
  volume={8},
  pages={430-447}
}
There is ongoing dispute whether gamification is an effective tool in increasing sales performance. Furthermore, there is a lack of evidence of gamification being a job performance management tool. After the discussion of elements of gamification (with a focus on narration) and the mechanism of this procedure, a field study was conducted to investigate whether implementing narrative gamification within a company will increase sales performance. The study involved 81 employees of two comparable… Expand

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