Narendra Modi between Hindutva and subnationalism: The Gujarati asmita of a Hindu Hriday Samrat

@article{Jaffrelot2016NarendraMB,
  title={Narendra Modi between Hindutva and subnationalism: The Gujarati asmita of a Hindu Hriday Samrat},
  author={Christophe Jaffrelot},
  journal={India Review},
  year={2016},
  volume={15},
  pages={196 - 217}
}
ABSTRACT After the 2002 pogrom, Narendra Modi, the Chief Minister of Gujarat, shifted his political repertoire from that of a Hindu Hriday Samrat (King of Hindus’ heart) to that of development and Gujaratiness. He claimed that he was a development man (Vikas Purush) and that he represented the 60 million Gujaratis as an aam admi (common man). He projected himself as an embodiment of their identity—asmita. This populist repertoire, which was explicitly articulated during the Sadbhavna mission in… 

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