Narendra Modi and the Power of Television in Gujarat

@article{Jaffrelot2015NarendraMA,
  title={Narendra Modi and the Power of Television in Gujarat},
  author={Christophe Jaffrelot},
  journal={Television \& New Media},
  year={2015},
  volume={16},
  pages={346 - 353}
}
The growing importance of images in the age of television has created the conditions for Narendra Modi to evolve his nondiscursive populist mode of political communication as Chief Minister of Gujarat. Beyond television, he has relied on techniques like mobile vans carrying TV sets and 3D holograms shown in many different locations simultaneously. In this type of high-tech populism, the dress codes and the body language have mattered lot, and hence Modi’s obsession with details, including the… 

Modi à la mode: Narendra Modi’s fashion and the performance of populist leadership

ABSTRACT Examining the Indian Prime Minister Narendra Modi's performative approach to politics, this study offers an interpretation of populism as a style of governing. Central to this style is the

#ModiWithAkshay: ‘Brand Modi’, social media and Bollywood star power

ABSTRACT On 24 April 2019, the New Delhi-based news agency, ANI, telecasted a ‘non-political’ interview of Prime Minister Narendra Modi conducted by Bollywood star Akshay Kumar. Regarded as a PR

Twitter and the rebranding of Narendra Modi

Joyojeet Pal ( joyojeet@umich.edu) teaches at the School of Information, University of Michigan. Priyank Chandra (prch@umich.edu) is a doctoral candidate at the School of Information, University of

Media Freedom in a Populist Regime: Evidence From Pakistan

In this study, the researchers analyzed the state of media freedom in Pakistan during the populist regime of Imran Khan from August 2018 till April 2022. For this purpose, semistructured interviews

From Greetings to Corruption: Politicians, Political Parties, and Tweeting in India

We present an in-depth, language-centric, large-scale study of topical discussions on Twitter by 1,711 Indian politicians from 20 competing political parties in a 4-year timespan. We first show that

Digital campaigning in Karnataka

ABSTRACT Digital campaigning has become an engineered process whereby political parties target electorates almost precisely. I explore the digital campaigning strategies of the three main political

Social Theory After the Internet: Media, Technology, and Globalization

Media, Technology and Globalization Ralph Schroeder The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work

PM NARENDRA MODI’S APPEAL ON FIGHTING AGAINST COVID-19: A STUDY

The COVID-19 pandemic is today's biggest public health crisis and the world's largest threat to humanity since the Second World War. COVID-19 has triggered a profound economic crisis, as well as an

Twitter discourse as a lens into politicians' interest in technology and development

TLDR
It is observed that politicians as a whole more frequently discuss development comparing to technology and poverty, and national-party politicians holding higher offices are significantly more likely to discuss all three topics comparing to regional-party officials and non-elected politicians even when accounting for their Twitter account characteristics.

References

SHOWING 1-10 OF 25 REFERENCES

Modi-Masculinity

Media discourses—both independent journalism and advertisements—during the 2014 general election in India articulated a gendered focus on a significant aspect of Narendra Modi’s public representation

Ashis Nandy vs. the state of Gujarat: authoritarian developmentalism, democracy and the politics of Narendra Modi

This article aims to unravel the rise of Gujarat's current Chief Minister Narendra Modi and his brand of personality politics that has dominated Gujarati politics in the past decade. It uses the

Gujarat Elections: The Sub-Text of Modi’s ‘Hattrick’—High Tech Populism and the ‘Neo-middle Class’

This article, while it will pay attention to the opposition parties—the Congress and the GPP—intends, in its first part, to scrutinize the mainstays of Narendra Modi’s election campaign with special

Gujarat: The Meaning of Modi's Victory

The 2007 elections in Gujarat revealed that Narendra Modi was not only a new kind of politician, he also represented a new kind of politics. By playing on notions of Gujarati nationalism and pride,

Organizing Popular Discourse with and against the Media

This article follows a comparative perspective on media narratives and practices pertaining to India’s new Prime Minister Narendra Modi, previously Chief Minister of the Indian State of Gujarat, and

Pogrom in Gujarat: Hindu Nationalism and Anti-Muslim Violence in India

TLDR
The Gujarat Pogrom and the Lack of Muslim Vulnerability are followed by Ahimsa, Gandhi, and the Angry Hindu, and Heterogeneity and the Nation.

Politics after Television: Hindu Nationalism and the Reshaping of the Public in India

In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship. What

The Torment of Secrecy