Narendra Modi and the Power of Television in Gujarat

  title={Narendra Modi and the Power of Television in Gujarat},
  author={Christophe Jaffrelot},
  journal={Television \& New Media},
  pages={346 - 353}
The growing importance of images in the age of television has created the conditions for Narendra Modi to evolve his nondiscursive populist mode of political communication as Chief Minister of Gujarat. Beyond television, he has relied on techniques like mobile vans carrying TV sets and 3D holograms shown in many different locations simultaneously. In this type of high-tech populism, the dress codes and the body language have mattered lot, and hence Modi’s obsession with details, including the… 

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