Narendra Modi’s social media election campaign and India’s delegative democracy

  title={Narendra Modi’s social media election campaign and India’s delegative democracy},
  author={Shakuntala Rao},
  journal={The Communication Review},
  pages={223 - 241}
  • S. Rao
  • Published 2 July 2020
  • Political Science
  • The Communication Review
ABSTRACT This paper qualitatively analyzes tweets sent by India’s Prime Minister Narendra Modi and responses to the tweets in the month leading up to his May 2019 electoral win. Several dominant rhetorical themes emerged from the analysis of the data, including Modi as omnipresent and Modi as an advocate for democracy who encourages voters to vote. The dominant theme that emerged from his supporter’s responses was Modi as a leader who supports Hindu nationalism or Hindutva. Both Modi and his… 

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