Narendra Modi’s social media election campaign and India’s delegative democracy

  title={Narendra Modi’s social media election campaign and India’s delegative democracy},
  author={Shakuntala Rao},
  journal={The Communication Review},
  pages={223 - 241}
  • Shakuntala Rao
  • Published 2 July 2020
  • Political Science
  • The Communication Review
ABSTRACT This paper qualitatively analyzes tweets sent by India’s Prime Minister Narendra Modi and responses to the tweets in the month leading up to his May 2019 electoral win. Several dominant rhetorical themes emerged from the analysis of the data, including Modi as omnipresent and Modi as an advocate for democracy who encourages voters to vote. The dominant theme that emerged from his supporter’s responses was Modi as a leader who supports Hindu nationalism or Hindutva. Both Modi and his… 


Making of Selfie Nationalism: Narendra Modi, the Paradigm Shift to Social Media Governance, and Crisis of Democracy
The 2014 general elections in India marked a new media beginning. It catapulted Narendra Modi onto the national political scene through his clever use of digital media space as a form of public
Authoritarian communication on social media: The relationship between democracy and leaders’ digital communicative practices
This research considers authoritarian leaders’ communicative practices on Twitter relative to their democratic counterparts. After a quantitative analysis of 144 world leaders’ Twitter accounts, this
The President Is in: Public Opinion and the Presidential Use of Twitter
Analyzing President Trump’s Tweets (N = 30,386) with the first tweet starting from 4 May 2009, this article looks at the nature of his conversations with the public and the building of public support
Hindu Nationalism in Action: The Bharatiya Janata Party and Indian Politics
India went to the polls in a general election in April May 2014. The prime ministerial candidate of the Bharatiya Janata Party (BJP), Narendra Modi, was pitted against Rahul Gandhi (great-grandson of
Encapsulation without Integration? Electoral Democracy and the Ambivalent Moderation of Hindu Nationalism in India
Has the Bharatiya Janata Party (BJP), in power in India’s central government following its massive mandate in the 2014 Lok Sabha polls, become a normal member of India’s party family, or does it
Gujarat Elections: The Sub-Text of Modi’s ‘Hattrick’—High Tech Populism and the ‘Neo-middle Class’
This article, while it will pay attention to the opposition parties—the Congress and the GPP—intends, in its first part, to scrutinize the mainstays of Narendra Modi’s election campaign with special
Ideology and Identity
This book challenges the view that party politics and elections in India are far removed from ideas. It claims that a dominant intellectual paradigm of what constitutes an ideology is not entirely
Indian Elections, 2014
The discourse in public space on media at the time of the 2014 Parliamentary elections to 543 seats in 28 states and 7 union territories with 814.5 million voters was characterized by two seemingly
The BJP’s Fragile Mandate: Modi and Vote Mobilizers in the 2014 General Elections
It has become commonplace to attribute the BJP’s victory in the 2014 Indian general elections to Narendra Modi. In this article we unravel the Modi effect and argue that Modi’s success is tied to his
Change and continuity in Indian politics and party system: revisiting the results of 2014 Indian general election
The 2014 Indian general election marked a single party – the Bharatiya Janata Party, winning a majority of seats in Lok Sabha, the first time since the 1984 election. The Congress, the other main