Name letter matching and implicit egotism: Friends as self-extensions

@article{Brownlow2007NameLM,
  title={Name letter matching and implicit egotism: Friends as self-extensions},
  author={Sheila Brownlow and Mary F. Attea and Jill A. Makransky and Alexander O. Lopez},
  journal={Social Behavior and Personality},
  year={2007},
  volume={35},
  pages={525-536}
}
Favorable evaluations of letters appearing in peoples' names were examined and found to vary according to a focus on the self versus others. Students described their personal preferences after thinking about either positive or negative qualities of themselves or a friend. Matches of consonant letters in preferences with consonants in first and last names was higher when the self-concept was challenged by an induced focus on negative personal traits, as well as when people thought about… 
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