• Corpus ID: 148509984

Name Letter Effect—An Index of Implicit Self-Esteem

  title={Name Letter Effect—An Index of Implicit Self-Esteem},
  author={Nianjun Gu and Hongsheng Yang and Fang Wang},
Name-letter effect refers to the phenomenon that people evaluate the letters in their own names more favorably than letters that are not in their own names. It reflects an implicit positive attitude towards the self and self-related objects, thus, it can be used as an index of implicit self-esteem. The current paper introduced the procedures and scoring methods for name-letter effect, findings of using name-letter task, as well as its implications in life decisions and task performances. Two… 


Overvaluation of own attributes: Mere ownership or subjective frequency?
The hypothesis was tested that the Name-Letter Effect or affective overvaluation of own name-letters as compared to non-name-letters (Nuttin, 1985, 1987) is due to an enhanced subjective frequency of
Implicit Self-Esteem in Japan: Name Letters and Birthday Numbers
Japanese studies have repeatedly failed to obtain any explicit tendency to enhance self-esteem. In two studies, the authors attempted an implicit assessment of positive feelings attached to Japanese
Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation.
People prefer the letters in their own names to letters that are not in their own names. Furthermore, people prefer the numbers in their own birthdays to numbers not in their own birthdays. In this
How to Administer the Initial Preference Task
Individuals like their name letters more than non–name letters. This effect has been termed the Name Letter Effect (NLE) and is widely exploited to measure implicit (i.e. automatic, unconscious)
Are implicit and explicit measures of self-esteem related? A meta-analysis for the Name-Letter Test
Abstract A meta-analysis of the empirical literature was conducted to examine the strength of empirical associations between explicit (questionnaire) measures of self-esteem and one of the most
What's in a name: implicit self-esteem and the automatic self.
Findings support the notion that implicit self-esteem phenomena are driven by self-evaluations that are activated automatically and without conscious self-reflection.
Unconscious Applicants: A Systematic Test of the Name-Letter Effect
A large-scale study is conducted to investigate whether people whose names begin with a given letter have a tendency to work for companies with names that begin with the same letter, and whether job choice is a theoretically challenging case for the NLE.
More Complex than Previously Thought: New Insights into The Optimal Administration of the Initial Preference Task
The Initial Preference Task (IPT) is based on the name-letter effect (NLE: individuals prefer name over non-name letters) and is widely used for measuring implicit (automatic) self-esteem. However,
Affective consequences of mere ownership: The name letter effect in twelve European languages
The hypothesis is tested that mere ownership of an object is a sufficient condition to enhance its likelihood to become one of the most attractive items of the entire set of similar objects. Evidence
Masked affective priming by name letters: Evidence for a correspondence of explicit and implicit self-esteem
Abstract In an affective priming experiment (N = 60), participants’ initials were used as masked primes. We found a significant priming effect (denoting positivity of the personal initials) if