Corpus ID: 202589786

NOVEL RESEARCH FRAMEWORK FOR SOCIAL COMMERCE PURCHASE INTENTIONS

@inproceedings{AlAdwan2018NOVELRF,
  title={NOVEL RESEARCH FRAMEWORK FOR SOCIAL COMMERCE PURCHASE INTENTIONS},
  author={Ahmad Samed Al-Adwan},
  year={2018}
}
The absence of social aspects and human presence is conceived as being one of the key drawbacks that impede the future development of e-commerce. The development of social commerce may help overcome this weakness. Social commerce is viewed as a subset of e-commerce that integrates both social and commercial activities by utilising social technologies into e-commerce websites. Social commerce participates significantly in re-introducing the social side of purchasing to e-commerce by enhancing… Expand

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