• Corpus ID: 14228422

NEW TECHNOLOGY BENEFITS VERSUS RELATIONAL ASSETS : THE CASE OF THE FAILURE OF INTERNET WIRELESS LOCAL LOOP SERVICE PROVIDERS IN FRANCE

@inproceedings{Bonnin2003NEWTB,
  title={NEW TECHNOLOGY BENEFITS VERSUS RELATIONAL ASSETS : THE CASE OF THE FAILURE OF INTERNET WIRELESS LOCAL LOOP SERVICE PROVIDERS IN FRANCE},
  author={Ga{\"e}l Bonnin},
  year={2003}
}
The goal of this paper is to explain the failure of a new technology initially perceived as promising by European and French Telecommunications regulators (Internet Wireless Local Loop), launched by a new entrant against a long established incumbent. We identify a market segment of demanding users that are more sensitive to the benefits provided by this new technology. However, this market segment also appears to be more sensitive to the existing relational assets of the incumbent company… 

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