NEW SEXISM?

@article{Benwell2007NEWS,
  title={NEW SEXISM?},
  author={Bethan Benwell},
  journal={Journalism Studies},
  year={2007},
  volume={8},
  pages={539 - 549}
}
A common motif of “new” forms of masculinity in recent years has been the adoption of what have been termed “new sexism” discourses. This involves the legitimation of male power in new and creative ways, often by the strategic accommodation or negotiation of liberal, progressive or feminist discourses. This paper examines one particular “new sexism” device—irony. Irony is a versatile device in men's magazines which allows a speaker to articulate both anti-feminist sentiments as well as engage… 
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