My Name Is Khan: The Use of Twitter in the Campaign for 2013 Pakistan General Election

@article{Ahmed2014MyNI,
  title={My Name Is Khan: The Use of Twitter in the Campaign for 2013 Pakistan General Election},
  author={Saifuddin Ahmed and Marko M. Skoric},
  journal={2014 47th Hawaii International Conference on System Sciences},
  year={2014},
  pages={2242-2251}
}
  • Saifuddin Ahmed, Marko M. Skoric
  • Published in
    47th Hawaii International…
    2014
  • Computer Science
  • The 2013 Pakistan General Election was as a democratic milestone in the nation's troubled political history which also witnessed the rise of Pakistan Tehreek-i-Insaf (PTI, under its leader Imran Khan), from its marginal status to a formidable political status. This study focuses on the first ever Twitter campaign by Pakistani political parties to mobilize, inform and engage voters during the elections. Through a content analysis of tweets (n =10140) from top four parties, our study reveals… CONTINUE READING

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