Mutuality

@article{Arnould2016Mutuality,
  title={Mutuality},
  author={Eric J. Arnould and Alexander S. Rose},
  journal={Marketing Theory},
  year={2016},
  volume={16},
  pages={75 - 99}
}
The recently introduced construct of consumer sharing is represented as a nonreciprocal, pro-social distribution of resources given without expectation of reciprocity (Belk, 2010, ‘Sharing’, Journal of Consumer Research 36: 715–34). The approach adopted rests on shaky ontological and epistemological grounds and reproduces an array of problematic modernist dichotomies (e.g., agency/structure, nurturing family/instrumental public, gift/market, and altruism/self-interest) that significantly… 

Tables from this paper

Between mutuality, autonomy and domination: rethinking digital platforms as contested relational structures

This Special Issue advances a new understanding of digital platforms as dynamic and relational. An archetypal transaction platform, we argue, is comprised of three canonical social relationships

Mapping spheres of exchange: a multidimensional approach to commoditization and singularization

The process of commoditization–singularization, as developed by Kopytoff, is a compelling concept for understanding market exchange, and has been explored predominantly by scholars of consumer

Ontology and circulation: towards an eco-economy of persons

  • E. Arnould
  • Business
    Journal of Marketing Management
  • 2021
ABSTRACT Sustainability is a wicked social problem, one difficult to solve because market capitalism inevitably produces ecological precarity. Consequently, marketing requires a paradigm shift. To

Fairness, legitimacy and the regulation of home-sharing platforms

The purpose of this study is to contribute to current hospitality and tourism research on the sharing economy by studying the under-researched aspects of regulatory desirability, moral legitimacy and

The role of technology in collaborative consumer communities

While some collaborative consumption activities are underpinned by commercial logics and dispositions, local collaborative consumer communities are organised around non-commercial values and driven

Toward a divine economic system: Understanding exchanges in a religious consumption field

Marketing theory on exchanges is dominated by market/nonmarket exchanges and their hybrid versions. However, unlike these relatively more secular exchanges, little is known about religious exchanges

The Regeneration of Consumer Movement Solidarity

Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the

Ethics of Care in Laudato Si’: A Postcolonial Ecofeminist Critique

This article engages with the care ethics of Laudato Si’ through the lens of postcolonial ecofeminism. Laudato Si’ speaks of the family of creation where nature is both a nurturing mother and a

References

Exploiter, leader, hero, and martyr: The four archetypes of the 2 × 2 game

If the payoffs of a 2 × 2 game (two players, each with a choice of two strategies) are defined only on an ordinal scale, there are exactly 78 nonequivalent games of this sort. Of these, twelve are