Mutiny or Clear Sailing? Examining the Role of the Asian Elephant as a Flagship Species

@article{Barua2010MutinyOC,
  title={Mutiny or Clear Sailing? Examining the Role of the Asian Elephant as a Flagship Species},
  author={Maan Barua and Jatin Tamuly and Riyaz Ahmed},
  journal={Human Dimensions of Wildlife},
  year={2010},
  volume={15},
  pages={145 - 160}
}
Flagship species are used to leverage public support for conservation. The success of a flagship is potentially determined by its popularity and ability to foster conservation intentions among a target audience. When flagships come into conflict with people, however, it is likely that conservation intentions get negatively affected. By examining peoples' exposures to the Asian elephant—a global conservation flagship—this study sought to (a) identify exposures that enable conservation intentions… 
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