Muslim Consumer Rights Based on Islamic Advertising Principles

@inproceedings{Pengguna2019MuslimCR,
  title={Muslim Consumer Rights Based on Islamic Advertising Principles},
  author={Hak Pengguna},
  year={2019}
}
  • Hak Pengguna
  • Published 2019
The advertising industry is one of the biggest contributors to the nation’s Gross Domestic Product (GDP) and helps the local agencies in developing the nation’s economy. However, the Islamic advertising has not been clearly discussed in the National Advertising Policy. This creates a scenario where advertisement aired does not comply with the Muslim consumer rights as they are misleading and endangering consumer’s safety as well as overclaiming. There is also the abuse that occurred in relation… CONTINUE READING

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