Museum Customer Experience and Virtual Reality: H.BOSCH Exhibition Case Study

  • Filomena Izzo
  • Published 2017


The article tries to investigate the effects of virtual reality application on customer experience in museum. A case study was applied in order to analyze the research question. The author finds that virtual reality may provide a valuable experience with customers as well as cultural management. Data have been collected only at “Palazzo Ducale” in Venice… (More)


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