Multivariate Data Analysis with Readings

@article{Sparkman1979MultivariateDA,
  title={Multivariate Data Analysis with Readings},
  author={Richard M. Sparkman and Joe F. Hair and Rolph E. Anderson and Ronald L. Tatham and Bernie J. Grablowsky},
  journal={Journal of Marketing Research},
  year={1979},
  volume={16},
  pages={437}
}
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