Multiple Resource Theory I

@article{Basil1994MultipleRT,
  title={Multiple Resource Theory I},
  author={M. Basil},
  journal={Communication Research},
  year={1994},
  volume={21},
  pages={177 - 207}
}
  • M. Basil
  • Published 1994
  • Psychology
  • Communication Research
Comprehending television is a complex process. Multiple resource theory proposes that the necessary resources are limited. Limitations, however, depend on four separate factors. First, resources are used by three different tasks—attention, meaning-level processing, and memory. Demands arise from individual tasks and combinations. The consequences of reaching limitations are different for each task. Second, television's auditory and visual modalities use different symbol systems. Audio… Expand
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