Multimedia tool as a predictor for social media advertising- a YouTube way

@article{Gupta2016MultimediaTA,
  title={Multimedia tool as a predictor for social media advertising- a YouTube way},
  author={Harshita Gupta and Saumya Singh and Priyanka Sinha},
  journal={Multimedia Tools and Applications},
  year={2016},
  volume={76},
  pages={18557-18568}
}
Multimedia has embraced the marketing industry with its innovative tools. Advertising as a part of marketing is not an exception. Social media is one of its tools which is growing with an accelerating speed and facilitating meaningful participation. YouTube is the second largest search engine after Google and is considered to leverage its features to provide nothing but the best to its users. Marketers of beauty products have also realized its potential and are using YouTube as a powerful… CONTINUE READING