Multilingual e-Business in a Global Economy: Case of SMEs in the Lodging Industry

Abstract

Multilingual communication over the Internet has the potential to facilitate e-business, especially among small and medium-size enterprises (SMEs) in the travel and tourism industry, which is at the forefront of cross-cultural interaction. A pragmatic methodology is introduced to enable innkeepers and travelers to correspond in their own preferred language… (More)
DOI: 10.3727/109830502108751019

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Cite this paper

@article{Ho2002MultilingualEI, title={Multilingual e-Business in a Global Economy: Case of SMEs in the Lodging Industry}, author={James K. Ho}, journal={J. of IT & Tourism}, year={2002}, volume={5}, pages={3-11} }