Multi-Segments' Reservation Price-Based Pricing Approach for Information Goods

@article{Cheng2010MultiSegmentsRP,
  title={Multi-Segments' Reservation Price-Based Pricing Approach for Information Goods},
  author={Yan Cheng},
  journal={2010 International Conference on Management and Service Science},
  year={2010},
  pages={1-4}
}
The special cost structure makes pricing information goods be a difficult task. How to estimate the reservation price of information goods is the main barrier of optimal pricing. This paper presented a reservation price estimation method based on fuzzy cognitive map, and then an optimal pricing model is built on the basis of multi-segment's reservation price. 

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