Multi-Score Position Auctions

Abstract

In this paper we propose a general family of position auctions used in paid search, which we call multi-score position auctions. These auctions contain the GSP auction and the GSP auction with squashing as special cases. We show experimentally that these auctions contain special cases that perform better than the GSP auction with squashing, in terms of… (More)
DOI: 10.1145/2835776.2835822

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